1+ hour, 2+ min ago   (906+ words) Australian researchers from UNSW Sydney found that the age at which adolescents start using social media is linked to higher symptoms of anxiety and depression. The study suggests that delaying social media exposure may be beneficial for mental health. Parents,…...

1+ week, 3+ day ago   (410+ words) Utility Sydney Water has launched a “micro drama” based campaign, Pipe Dramas, to address the issue of wastewater blockages. The campaign aims to educate customers on proper disposal practices, as over half of surveyed customers still mistakenly believe other items…...

1+ week, 5+ day ago   (482+ words) Australian pet health brand Pure Animal Wellness has launched a new brand platform called Best Life Ever, created by independent agency Princess. The campaign aims to shift the focus from treating pet health issues to promoting preventative care and celebrating…...

2+ week, 3+ day ago   (582+ words) Australian health organisation Cancer Council WA has launched a campaign aimed at raising awareness of lung cancer symptoms among regional communities. The initiative seeks to address the disparity in survival rates between metropolitan and regional areas, where the five-year survival…...

2+ week, 6+ day ago   (526+ words) Marcus Heironymus on the road Australian charity Sony Foundation has launched a national awareness campaign called Chemo Commute, supported by over 23 media partners. The campaign follows the outback trek of 25-year-old youth cancer survivor Marcus Heironymus and aims to raise…...

2+ week, 6+ day ago   (214+ words) Dentsu Creative has launched a new campaign for Nib’s “Health Covered” platform, aiming to make health insurance more relatable. The campaign features nostalgic elements and brand ambassadors, including rugby league legend Paul Harragon. Dentsu Creative has launched the first campaign…...

3+ week, 4+ day ago   (716+ words) Nothing says 'high-quality lab product' quite like an AI generated laboratory tour Illicit peptide sellers have turned to Tiktok’s ad platform to market their products through paid placements, despite the platform’s policies – and Australian law – prohibiting their sale. Paid advertising…...

3+ week, 5+ day ago   (433+ words) Clemenger BBDO has created a campaign for Swisse called ‘Hysteria’ to promote advocacy for conditions that have historically been overlooked in medical research funding. Swisse has launched ‘HYSTERIA’, a new integrated campaign developed with Clemenger BBDO, aiming to encourage advocacy…...

1+ mon, 3+ day ago   (398+ words) Creative agency M&C Saatchi has launched a campaign for Australian Red Cross Lifeblood and the Sydney Swans to promote blood donations. The campaign features a visual countdown leading up to an AFL match, aiming to raise awareness about the…...

1+ mon, 4+ day ago   (184+ words) Fertility clinic Genea has launched a new campaign to explore the impact of IVF beyond conception. The campaign “Changemakers – Changing thousands of lives” aims to shift the focus from the moment of conception to the lives and families that result…...